In China's economic environment, the lack of private investment growth (3.8%) has become a major social and government problems. And make up this small business seems to be a breakthrough in China's industrial investment (Guangdong area industrial investment growth of 17.8%).
In the end of the market, we also see that the retail stores continue to increase the intensity of the make-up. The most direct manifestation of the increase in the display area, generally from 2 to 3 make-up cabinets to add up to 5 to 4 make-up cabinets.
Make-up market does not seem to let us down. 6 to July, four of the makeup of the people's Congress lit the entire cosmetics market climax burst, the four meeting of the total number of participants to close to 30 thousand people.
According to the size of China's 20 to ten thousand terminal retail stores, these four meetings almost covered 1/10 of China's retail stores. Compared with other cosmetics category, it is Rainbow Night.
Look at the skin care products companies frequently cross, from time to time out of a single product to the spoiler makeup. In the cosmetics retail long night, makeup seemed to become a leading us star.
However, behind the hustle and bustle, there are two small incident attracted the attention of the author.
The first is an uncertain hearsay. China cosmetics boss Maybelline and the second Paris L'OREAL's overall sales share fell 2.8%.
How is this firmly they will be leveraging the leading position? Is Chinese local cosmetics brands have cattle to this level? I believe that Maybelline and L'OREAL's market share is the impact of the trend of South korea. Make up category as a fashion category, high frequency of updates, innovative space, more opportunities for the challenger.
The second event is the frequent changes of local cosmetics brand trader recently. Although the barracks of the soldiers, but focused on the current node the abnormal change of reaction kinetic energy makeup industry restless agitation.
I guess, the main reason is that traders and business owners for the make-up of the next growth point is not clear or lack of confidence. This is the big direction, the direction of the decision plan, if this aspect of the problem will naturally lead to a large staff adjustment. Second factors may be the current widespread inventory pressure problem.
Of course, these two small incident on the surface of the impact is not large, the make-up market in the overall still maintained rapid growth, make-up environment is still busy. However, this is reflected in the side of the make-up market in the abnormal state of — — terminal weakness, manufacturers confused.
Chinese cosmetics market development
five fetters
Terminal manufacturers are weak, confused &mdash reflected in the same problem; — growth
The volume of China's cosmetics market is still less than 20 billion, less than 1/3 of the skin care market. If not sustained and rapid growth, and between the upstream predators each terminal outlets will be collision head broken and bleeding. And the Chinese make-up to continue to rapid development, there are five fetters stopped in front of us.
A, product homogenization of competition
The homogenization of products, this may be all the make-up practitioners have empathy problems, especially in the wave of air flow cream.
Air cushion cream in the Chinese market should be popular from 2013 to 2014 or so, and then full avenue are air cushion. According to the author, the average of a brand has 3 to 5 air cushion, and the concept of product features are basically the same.
Air cushion cream initial price is between 100 yuan to 200 yuan, under the impact of the terminal promotional price has dropped to tens of dollars. To know, an air cushion with the lowest cost of the factory will be more than ten million yuan, which there is room to do value-added services.
The important role of the make-up is to change the cosmetics store from the retail industry to the service industry. This homogeneous
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