Now is the golden era of rapid development of the cosmetics industry, the increasing level of urban economy, the gradual maturity of the United States and the United States and ideas, have brought great wealth to the cosmetics industry business opportunities. A few years ago with the emerging domestic beauty industry rapid development, the domestic cosmetics store in bloom everywhere, but with the increase of the consumption level of the cosmetics industry in recent years the rapid development of the city, with the city began to seek general store brand monopoly mode, streets and lanes cosmetics store to survive. These private investors became aware of the cosmetics store cosmetics store to seek development must rely on the strength of the brand, the cosmetics store stronger must go shopping pattern, to expand the scale and must take the cosmetics franchise mode.
Therefore, certain cosmetics franchise came into being, cosmetics brand franchise business ushered in the form of strong panic buying boom, technological innovation, the development of the most beautiful, quality products with the lowest price, of course, become the cosmetics industry development big brands, in the cosmetics market and let us know the talent shows itself, beauty brands in the market development feasibility greatly so, join the cosmetics, the prospect of unlimited.
In this context, so and so is the number of outstanding cosmetics brand in the stand out of it? Let us analyze six advantages about certain cosmetics:
1,
So and so has an advanced Internet system, the system to join the business. Franchisee can achieve through the system to attract online powder, membership marketing, product optimization, etc.. At the same time, the headquarters will be based on large data analysis, to develop a scientific sales strategy for the franchisee, through the optimization of the product mix, online and collaborative marketing, help to join the business to sell more products.
2, low-cost fast pin
Positioning of a certain product sales, not only because of its products and consumer positioning, but also because so and so to achieve a comprehensive supply chain of all aspects of autonomy, greatly saving the cost. Because the product price concessions, quality assurance, and certain products in the United States and the store's sales have a great guarantee. Ordinary consumers do not need to spend too much to buy a full range of cosmetics, to promote the popularity of cosmetics. Especially in the 3, 4 lines of cities and small counties, so the price positioning can attract more ordinary consumers.
3, brand exposure
A year in the major platform invested tens of millions to enhance brand awareness, television, newspapers, magazines, business, media... Through a series of exposure to enhance brand awareness, drive line franchisee sales.
At the same time, such as the invitation of Irene Wan and other international stars for the brand endorsement, deepen the image of the brand in the minds of consumers, enhance the brand's temperament, help store sales.
4,
Each franchisee regardless of whether there is experience, can get a certain offer of a full set of training and promotional support. In addition to certain special teachers in stores under the guidance of before and after the opening, more regularly in the stores held sales activities. Promotional activities through the holidays, to fully enhance the influence of the store and sales, so that the franchisee to earn more.
5, the advantages of the group
Group has a strong background in the industry, from product research and development, production, packaging, franchising, network sales, agents, OEM, ODM and other links, so and so to achieve autonomy. A certain cosmetics company as a group in China's R & D and production center, 16 years to launch a large number of best-selling high-quality independent brands, sales network throughout the world. Because there is the ultimate pursuit of fashion quality and to bring benefits to consumers of high-quality cosmetics business philosophy, the image of the United States products sold at home and abroad. At the same time, relying on advanced business philosophy and a strong R & D advantage, promote the franchise chain, to 2016, a certain franchise chain stores up to 100.
6, brand
Since the group from 16 years ago to enter the Chinese market, developed a series of excellent brands, including a spring, Han Moumou, Chan, Wu Zetian, Ke Nahan, the image of the United States, Ru Ji, Burton, Toth Rena, James, Liv Meizhi notting beauty. Among them, there are four major brands in the domestic market, but also exported to the international brand of foreign trade. At the same time, the image of the United States does not rigidly adhere to a single thought, not only launched the French fashion beauty, XX brand series based on more followed the trend, opened up a Korean style, local style Chinese Han Chan yizhichun quality brand. Let the different styles of cosmetics grow together, but also to the image of the United States and the group's development become more diverse, in line with market development.
In order to continue to enhance the brand image, enhance the brand temperament, the image of the United States has invited Irene Wan, He Jie endorsement of a certain brand. The image of Irene Wan as the United States and its Moumou, yizhichun and other brands of the latest spokesperson, fifty years old but still maintained a beautiful appearance, surprise, known as “ not the old goddess ”.
Irene Wan + product.jpg
At the same time through the invitation to show the brand image of the spokesperson, so and so is also favored by the United States and the section of professionals. Domestic beauty beauty experts still teacher in the "beautiful bride" program, portrait recommended certain products. As the domestic fashion beauty weathervane "beautiful bride" has a lot of fans groups, broadcast on the travel channel, Heilongjiang TV, the major video sites. A certain brand broadcast in the "beautiful bride" platform is undoubtedly a huge increase in exposure and a professional platform for brand endorsement.
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